Italy and pets, a healthy market

Pet food and care products are continuing to grow in Italy, unlike other market sectors of consumer goods. The latest surveys, both the ones carried out directly for Zoomark International and BolognaFiere by Assalco, and indications coming from international institutes such as Iri-Infoscan and Euromonitor, confirm that pet products and services are showing a counter-trend in Italy.

This is an extremely important prospect that has also been confirmed directly by the most important companies in the sector, surveyed by Centro Studi Zoomark prior to the appointment with Zoomark International 2009, which will be held at BolognaFiere from 7th to 10th May 2009.