Mars launched vegetarian pet food in India

Pedigree is seeking to tap niche areas of the pet feed market in India by introducing an array of products. The company has

introduced vegetarian dog food, keeping in mind the sensitivities of vegetarian pet owners, and will soon launch snacks and

treats as well as specialised food for older dogs.The $20 million (EUR15.3 million) market in the country for pet foods is growing rapidly and is set to evolve into a size of $74 million (EUR56.6 million) by 2012, the company said.