Petfood and Pet care in the USA

   The pet food recall of 2007 sent shockwaves throughout the pet food industry. The gambit of major manufacturers to acquire new brands did not help with the recall's impact within the industry. For instance, Del Monte's 2006 purchase of Meow Mix looked as if it would invigorate the company's troubled pet care range. However, although the manufacturer did see its value share increase by two percentage points that year, sales of its brands have since recorded the same pattern as they had before the acquisition. Although it saw a minor decline in 2007, this is in stark contrast with the jump it had enjoyed the year before. Other manufacturers have attempted similar ploys, and recorded similar results.