Pet Food and Pet Care Products in Colombia

Retail value sales of pet food and pet care products slowed slightly in 2007, but continued to make positive gains. Industry consensus indicates that there continues to be significant potential for growth in prepared food as lower income pet owners become better informed about their animals' nutritional needs. The majority of households still feed their pets table scraps and other non-prepared food. Manufacturers are working to offer a wide range of products at all price points in order to convert a greater percentage of the pet population, especially dogs and cats, to industrially-prepared products.