Petco has opened an upscale pet food kitchen at its recently remodelled flagship in Manhattan's Union Square neighbourhood where shoppers can purchase fresh, human-grade meals for their pets. Petco is launching the initiative with pet food company Just Food For Dogs, which has opened free-standing pet kitchens in California and Seattle, with additional sites under construction in Boston and Chicago.
The opening of the kitchen follows Petco's recent announcement that, as of 1st May, it is the first and only major retailer of pet food and treats to take a stand against artificial ingredients by clearing its shelves of dog and cat food and treats containing artificial colours, flavours, and preservatives.